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Tel: +44 (0)20 8933 0917 Email: nigel@charig-associates.co.uk
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How a comb improved my appreciation of content marketing
Nigel Charig A well-crafted comb Do you ever ask yourself exactly how technical content can both give your product credibility and make...
nigel079
2 days ago3 min read
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How to secure content publication if you’re not a PR agency
Nigel Charig Technical publication examples Do you sometimes wish to secure content publication into trade magazines, without committing...
nigel079
2 days ago6 min read
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Customers will value your product if it can fix their problem. They’ll value it more when the fix becomes a priority.
Nigel Charig Top quality golf balls Marketing content timing is important, because while customers will always value a product that can...
nigel079
2 days ago3 min read
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Bringing semiconductor manufacturing back to the UK
As geopolitical tensions proliferate, relying on Far Eastern semiconductor component imports becomes riskier than ever. However, UK-based...
nigel079
2 days ago1 min read
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How DC-DC converters helped to improve an EV racing car’s performance
I have worked on many articles for Vicor about the innovative ways in which their customers are using their modular power solutions. One...
nigel079
2 days ago1 min read
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Why use a technical copywriter?
Content marketing (CM) is a well-accepted method of generating sales: According to HubSpot, 82% of marketers worldwide actively use it,...
nigel079
2 days ago2 min read
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Great technology needs great support!
As a technical copywriter, my customers often ask me to write case studies describing technology solutions they have provided to their...
nigel079
2 days ago1 min read
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How generative AI has affected my role as a copywriter
When ChatGPT appeared in November 2022, I naturally wondered if it would automate my role as a technical copywriter and make me redundant...
nigel079
2 days ago1 min read
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Unlocking the IoT’s full benefits
As a technical copywriter, I’m often asked to write articles about the IoT – it’s a constantly-evolving, vast topic with many associated...
nigel079
2 days ago1 min read
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A cause for optimism in challenging times
I recently wrote a case study about Custom Interconnect Ltd (CIL), titled ‘Bringing semiconductor manufacturing back to the UK’. The...
nigel079
2 days ago1 min read
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Demystifying the Process: How do freelance writers determine their content creation rates?
If you’re thinking of hiring a technical copywriter or content writer to generate content, you no doubt want to know how much the...
nigel079
2 days ago3 min read
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Copywriting about x-ray inspection
My technical copywriting work has included many articles about x-ray inspection as used by electronics manufacturers – but why is it...
nigel079
2 days ago1 min read
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How to effectively brief your technical copywriter for optimum results
If you have agreed commercial terms with a technical copywriter, you can get down to the business of content generation – and this starts...
nigel079
2 days ago3 min read
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Comparing X-ray and CSAM Inspection: Which is Better for Failure Analysis?
Modern electronic – and even electrical – subassemblies are complex devices that can fail for many reasons, either during manufacturing...
nigel079
2 days ago5 min read
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Using x-ray inspection and other techniques to spot counterfeit components
As electronics manufacturers and distributors face an ongoing and significant threat from counterfeit components, they must protect...
nigel079
3 days ago4 min read
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Why 'Back to Basics' articles are useful for marketing
Do you sometimes find yourself taking on projects which are outside your core competence? This can happen when design capacity is...
nigel079
3 days ago1 min read
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Improving UPS system energy efficiency
Part of my motivation for writing technical content is the exposure to technology advances that I enjoy. This is especially true when...
nigel079
3 days ago1 min read
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The difference between a press release and a technical manual
What’s the difference between a press release and a technical manual? “They’re so completely different in form and function that you...
nigel079
3 days ago2 min read
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Why power grid vulnerability is a real business threat
I wrote this article for Kohler Uninterruptible Power : You can see it on their website here . Based on time in years between blackouts,...
nigel079
3 days ago4 min read
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Spacecraft design: Redefining quality for the new frontier
Traditional space missions use the highest quality, best-qualified components that money can buy. However, some new space applications...
nigel079
3 days ago9 min read
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