top of page
Tel: +44 (0)20 8933 0917 Email: nigel@charig-associates.co.uk
All Posts


How a comb improved my appreciation of content marketing
Nigel Charig A well-crafted comb Do you ever ask yourself exactly how technical content can both give your product credibility and make...
nigel079
Jun 113 min read


How to secure content publication if you’re not a PR agency
Nigel Charig Technical publication examples Do you sometimes wish to secure content publication into trade magazines, without committing...
nigel079
Jun 116 min read


Customers will value your product if it can fix their problem. They’ll value it more when the fix becomes a priority.
Nigel Charig Top quality golf balls Marketing content timing is important, because while customers will always value a product that can...
nigel079
Jun 113 min read


Bringing semiconductor manufacturing back to the UK
Nigel Charig I particularly welcomed the opportunity to write this semiconductor manufacturing article, because the briefing allowed me...
nigel079
Jun 111 min read


How DC-DC converters helped to improve an EV racing car’s performance
Nigel Charig This DC-DC converter article is an effective attention-grabber for my customer Vicor because it is highly topical while...
nigel079
Jun 112 min read


Why use a technical copywriter?
Content marketing (CM) is a well-accepted method of generating sales: According to HubSpot, 82% of marketers worldwide actively use it,...
nigel079
Jun 112 min read


Great technology needs great support!
As a technical copywriter, my customers often ask me to write case studies describing technology solutions they have provided to their...
nigel079
Jun 111 min read
How generative AI has affected my role as a copywriter
When ChatGPT appeared in November 2022, I naturally wondered if it would automate my role as a technical copywriter and make me redundant...
nigel079
Jun 111 min read


Unlocking the IoT’s full benefits
As a technical copywriter, I’m often asked to write articles about the IoT – it’s a constantly-evolving, vast topic with many associated...
nigel079
Jun 111 min read
A cause for optimism in challenging times
I recently wrote a case study about Custom Interconnect Ltd (CIL), titled ‘Bringing semiconductor manufacturing back to the UK’. The...
nigel079
Jun 111 min read
Demystifying the Process: How do freelance writers determine their content creation rates?
If you’re thinking of hiring a technical copywriter or content writer to generate content, you no doubt want to know how much the...
nigel079
Jun 113 min read
Why is x-ray inspection increasingly important for electronics manufacturers?
Nigel Charig As electronics boards continue to shrink and become ever more densely populated, x-ray inspection becomes increasingly...
nigel079
Jun 111 min read
How to effectively brief your technical copywriter for optimum results
If you have agreed commercial terms with a technical copywriter, you can get down to the business of content generation – and this starts...
nigel079
Jun 113 min read


Comparing X-ray and CSAM Inspection: Which is Better for Failure Analysis?
Modern electronic – and even electrical – subassemblies are complex devices that can fail for many reasons, either during manufacturing...
nigel079
Jun 115 min read


Using x-ray inspection and other techniques to spot counterfeit components
As electronics manufacturers and distributors face an ongoing and significant threat from counterfeit components, they must protect...
nigel079
Jun 114 min read
Why 'Back to Basics' articles are useful for marketing
Do you sometimes find yourself taking on projects which are outside your core competence? This can happen when design capacity is...
nigel079
Jun 111 min read
Improving UPS system energy efficiency
Part of my motivation for writing technical content is the exposure to technology advances that I enjoy. This is especially true when...
nigel079
Jun 111 min read


The difference between a press release and a technical manual
What’s the difference between a press release and a technical manual?  “They’re so completely different in form and function that you...
nigel079
Jun 112 min read
Why power grid vulnerability is a real business threat
I wrote this article for Kohler Uninterruptible Power : You can see it on their website here . Based on time in years between blackouts,...
nigel079
Jun 114 min read
Spacecraft design: Redefining quality for the new frontier
Traditional space missions use the highest quality, best-qualified components that money can buy. However, some new space applications...
nigel079
Jun 119 min read
bottom of page
