nigelcharigDec 12, 20195 minHow to secure content publication if you’re not a PR agencyBack in the day, the only way to achieve widespread coverage for your brand was through published media in the form of printed magazines. While the rise of e...
nigelcharigNov 19, 20192 minHow a comb improved my appreciation of content marketingIf you’re involved in marketing then no doubt you consider content as one of your actual or potential marketing tools. But do you ever wonder how effective i...
nigelcharigNov 19, 20191 minTop content marketing techniques when creating infographicsAre you thinking of using infographics as part of your content marketing mix? If so, this article may help. It's not a comprehensive 'how to' guide, but it h...
nigelcharigOct 14, 20191 minA content marketing article about content marketingAs a content writer and copy writer I help my engineering and technology clients to develop effective content marketing campaigns.
nigelcharigOct 14, 20191 minMaking content marketing work - a content writer’s perspectiveThese blog posts offer a content writer's perspective on creating a successful content marketing strategy.
nigelcharigAug 28, 20191 minBack to Basics‘Back to Basics’ posts and articles are always popular, especially when engineers are asked to work outside of their normal disciplines.
nigelcharigAug 28, 20192 minCopy vs Content – and why your marketing mix needs bothWhy your content marketing mix actually needs both content and copy.