Blog | Charig Associates | Technical Copywriting

How to secure content publication if you’re not a PR agency

Back in the day, the only way to achieve widespread coverage for your brand was through published media in the form of printed magazines....

How a comb improved my appreciation of content marketing

If you’re involved in marketing then no doubt you consider content as one of your actual or potential marketing tools. But do you ever...

Top content marketing techniques when creating infographics

Are you thinking of using infographics as part of your content marketing mix? If so, this article may help. It's not a comprehensive 'how...

A content marketing article about content marketing

As a content writer and copy writer I help my engineering and technology clients to develop effective content marketing campaigns.

Making content marketing work - a content writer’s perspective

These blog posts offer a content writer's perspective on creating a successful content marketing strategy.

Back to Basics

‘Back to Basics’ posts and articles are always popular, especially when engineers are asked to work outside of their normal disciplines.

Copy vs Content – and why your marketing mix needs both

Why your content marketing mix actually needs both content and copy.