Sometimes, clients just want me to create a single document - whether it's a brief promotional email or an in-depth technical white paper - to use within their own content marketing strategy. And I always love to help!​

Alternatively, though, clients may seek input while planning their content marketing strategy, rather than just a stream of articles. They want a balanced mix of copy that grabs attention, and content that provides compelling information. As copywriter and content strategist Natalia Kondrashova said, "copy sells and content tells".​

Accordingly, I have a toolbox of writing genres that I can call upon to build your specific content marketing plan. It has various elements chosen to complement one another in providing your customers' path from initial awareness to significant interest. ​

Below, I offer a definition of "Copy" vs. "Content" - always a consideration if you're discussing content marketing. Then, there's a summary of my genre toolset, from where we can choose tools to meet your specific content marketing goals.​