Nigel Charig A company that uses innovation to overcome a significant engineering design or manufacturing challenge provides a great opportunity for creating effective content marketing content. Anyone faced with a similar problem will likely relate to the scenario, and, if the time is right, consider how they could also benefit from the solution. And Custom Interconnect Limited’s development of their inhouse semiconductor packaging capability is an excellent example of such innovation. Early last year, I was fortunate in being commissioned to write about a great example of a problem-solving strategy – one which I’m sure most electronics designers and manufacturers could relate to. Titled ‘ Bringing semiconductor packaging back to the UK ’, it describes how Andover-based electronics manufacturer Custom Interconnect Limited (CIL) has bucked the habit of relying on offshore semiconductor manufacturers by developing its own 15,000 sq ft inhouse ISO 7 semiconductor packaging clean room. This runs alongside its long-established PCBA manufacturing facilities. The full article was published in Electronics Sourcing’s April 24 2024 edition . It’s also available on CIL’s own website . If you’re interested in generating content to highlight your products’ problem-solving capabilities, drop me an email on nigel@charig-associates.co.uk or call me on +44 (0)7968 720316. I’ll be happy to discuss content ideas to show your customers how they can solve their design or manufacturing problems with your products.