Copywriting ideas

Hints, tips, and ideas that may be useful for your copywriting or content marketing projects, gained from my own experience.

How a comb improved my appreciation of content marketing

Nigel Charig A well-crafted comb Do you ever ask yourself exactly how technical content can both give your product credibility and make...

nigel079

2 days ago3 min read

Nigel Charig Technical publication examples Do you sometimes wish to secure content publication into trade magazines, without committing...

nigel079

2 days ago6 min read

Nigel Charig Top quality golf balls Marketing content timing is important, because while customers will always value a product that can...

nigel079

2 days ago3 min read

Content marketing (CM) is a well-accepted method of generating sales: According to HubSpot, 82% of marketers worldwide actively use it,...

nigel079

2 days ago2 min read

When ChatGPT appeared in November 2022, I naturally wondered if it would automate my role as a technical copywriter and make me redundant...

nigel079

2 days ago1 min read

If you’re thinking of hiring a technical copywriter or content writer to generate content, you no doubt want to know how much the...

nigel079

2 days ago3 min read

If you have agreed commercial terms with a technical copywriter, you can get down to the business of content generation – and this starts...

nigel079

2 days ago3 min read

Do you sometimes find yourself taking on projects which are outside your core competence? This can happen when design capacity is...

nigel079

2 days ago1 min read

What’s the difference between a press release and a technical manual? “They’re so completely different in form and function that you...

nigel079

3 days ago2 min read