Copywriting ideas

Hints, tips, and ideas that may be useful for your copywriting or content marketing projects, gained from my own experience.

How a comb improved my appreciation of content marketing

Nigel Charig A well-crafted comb Do you ever ask yourself exactly how technical content can both give your product credibility and make...

nigel079

Jun 113 min read

Nigel Charig Technical publication examples Do you sometimes wish to secure content publication into trade magazines, without committing...

nigel079

Jun 116 min read

Nigel Charig Top quality golf balls Marketing content timing is important, because while customers will always value a product that can...

nigel079

Jun 113 min read

Content marketing (CM) is a well-accepted method of generating sales: According to HubSpot, 82% of marketers worldwide actively use it,...

nigel079

Jun 112 min read

When ChatGPT appeared in November 2022, I naturally wondered if it would automate my role as a technical copywriter and make me redundant...

nigel079

Jun 111 min read

If you’re thinking of hiring a technical copywriter or content writer to generate content, you no doubt want to know how much the...

nigel079

Jun 113 min read

If you have agreed commercial terms with a technical copywriter, you can get down to the business of content generation – and this starts...

nigel079

Jun 113 min read

Do you sometimes find yourself taking on projects which are outside your core competence? This can happen when design capacity is...

nigel079

Jun 111 min read

What’s the difference between a press release and a technical manual? “They’re so completely different in form and function that you...

nigel079

Jun 112 min read