How a comb improved my appreciation of content marketing

If you’re involved in marketing then no doubt you consider content as one of your actual or potential marketing tools. But do you ever wonder how effective it really is? I don’t mean in terms of metrics, important as they are; I’m thinking more about the impact a piece of content has on an individual reader. It’s certainly something I’ve considered, because, as a content writer, I spend most of my professional life generating content rather than being at its receiving end. I’