Hello, I'm Nigel.
Are you looking for a technical copywriter who can understand your advanced technology products and their critical advantages? And then generate content that engages your engineering and commercial audiences?
If so, I can help. I'm an engineer turned technical copywriter.
20 years’ experience in technical copywriting complemented by B.Sc. (Hons), C.Eng., MIET professional qualifications and hardware/software engineering industry experience
Proven success in promoting brand image and raising awareness – and in generating website traffic
Companies and organisations of all sizes - from SMEs to multinational corporations
Emails, teasers, blog posts, case studies, technical articles & white papers, and more
My service is easy to use, with no contract necessary
Charig Associates Contact Details
Attribution: Lancaster University by Ian Taylor License
Technical copywriting qualifications and experience
Copywriting: Since starting Charig Associates in February 2005, I have been supplying a technical copywriting, technical content writing, and content marketing service to advanced technology companies and organisations of all sizes, from SMEs to multinational corporations. This amounts to about 70 clients, mostly involved with electrical, electronics and software engineering - but sometimes hydraulics, pneumatics, and mechanical engineering projects.
Industrial Experience: Design and installation of industrial process control systems; Design and marketing of embedded electronics, computing and display systems
Qualifications: B.Sc. (Hons 2.1) in Electrical and Electronic Engineering
Professional: Member of Institution of Engineering Technology MIET, C.Eng
Some of the testimonials below highlight my contributions to my customers' brand awareness, while others focus on website traffic improvements. Further examples are simply about the quality of my work and service.
Alex Price, Marketing Manager EMEA, Vicor UK:
"Thanks for the article…Your ability to understand our technical developments and present them in articles like these creates exciting new opportunities for us – we can reach new audiences, and we don’t have to draw heavily on our own marketing and technical resources to do so.”
Ian Walker, Operations Manager, Princeps Electronics:
“The articles are helping to position Princeps as an expert within the field of Independent Distribution and particularly Counterfeit Component detection….Thanks again for all your help with creating and getting these articles placed.”
Nicole Karete, Editor, Power&Beyond Magazine
“Your article titled ’10 top semiconductor companies – and the activities that define them’, published in Power&Beyond magazine in early 2023, is the most clicked article we have published this year (3.920 clicks, tendency still rising) – congratulations and thanks again for this great work”.
Viv Huet, Marketing Director, Cupio
“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”
Alex Price, Senior Marketing Manager at Vicor:
"Back in 2013, you wrote a ‘Back to Basics article titled “What are Y-capacitors?’. The volume of clicks for this article are still high in our search results"
Christopher Nolan, Marketing Communications Manager/Marketing Process, Endress+Hauser:
"By the way, congratulations to the writer – it’s by far the best whitepaper I’ve read – beautifully written!" (This refers to an in-depth White Paper I wrote for Endress+Hauser about calibration interval optimisation for process instrumentation.)
Richard Broughton, Associate Director, the MTM Agency
"Thank you for all your diligent work.…we do very much appreciate your time and work”
These customers have used my technical copywriting services
The logos below represent a wide range of companies, from small SMEs to multinational corporations. Activities include PR agencies, OEMs, contract manufacturers, distributors, VARs, a power industry magazine, and a government funded research agency.
The products they supply range from tiny SMT-mount passive components to EV power delivery networks and renewable energy systems.
For a while, I also served as voluntary Marketing Officer for the Institution of Engineering Technology (IET) Local Area Networks
Technical copywriting genres
I write both promotional copy and informational content as required. I use keywords carefully, and generate SEO-friendly text.
I can design a single press release, or help you to plan and implement a complete content marketing campaign.
Genre types I work on include:
Teasers - a few words or a sentence inviting readers to learn more about a webinar, new product announcement or other event.
Promotional emails - singly or as part of a planned campaign
Press releases - to announce new products or significant company news
Blog posts - to build a ubiquitous and ongoing presence
Case studies - to demonstrate how you understand your customers' pain points, and your real-world track record in solving them
Technical articles and white papers - In-depth engineering content to demonstrate your company's thought leadership and status as a 'go-to' supplier in your industry
eBooks - even deeper dives into current technology status in your industry, your solutions, and how your customers can apply them
If you would like to see samples of my content writing or copywriting or discuss how I can help with your content marketing plans, please complete the form below.
A copywriting service that's focused, accurate, and cost-effective - yet easy for you to use
Whether you're considering a complete content marketing campaign, or would like to test my service with a single blog post, I'm very happy to help!
I simply charge by the hour, with no commitment to a contract needed.
Introduction: Whatever your interest, we can start with a brief phone call or Teams meeting, so you can describe your objectives, and I can advise on if and how I believe I could help.
I follow this conversation up with a proposal based on my current understanding of your requirements.
Detailed plan: If this is of interest to you, we can set up a more detailed meeting involving your project's key technical, marketing and commercial stakeholders, allowing me to obtain the information I need, while giving you a clearer insight into the approach I would take and the content I would generate.
Fulfilling the requirement: After this, I can start work if the requirement is simple, or prepare a more detailed project plan or document wireframe, and possibly a revised quotation, as appropriate.
Subject to your approval, I prepare the first draft. I usually allow for a couple of editing iterations to ensure that you receive exactly the content that you want, with all the correct messages to your audience.
If you would like to know more about my technical copywriting and content marketing service, or how I could help convert your ideas into compelling content, please fill in the form below.
24, Honister Gardens, Stanmore, Middlesex HA7 2EH UK
Tel: +44(0)20 8933 0917 Mob: +44(0)7968 720316