Hello, I'm Nigel.

IMG_4924.jpg

I'm a technical copywriter  & content writer
with an engineering background

Since 2004, I have, through Charig Associates, been writing promotional copy and technical content for electronics, electrical and software technology enterprises. My copywriting experience is complemented by my background as a degree-qualified Chartered Engineer (B.Sc. (Hons), CEng, MIET), and earlier career in industrial automation and embedded system design.

Content that works effectively for you

As a marketing professional, are you looking for technical copywriting that ensures:

  • Your prospects’ engineers engage with your products

  • Their decision-makers value you as a supplier

If so, then I can help. Here’s how:

Wide-ranging brand experience

For nearly two decades, I have been working with major electronics, electrical and software brands from the UK, Europe and North America, as well as smaller high-technology specialists – both directly and through marketing agencies.

I can rapidly understand the key issues influencing your marketplace - and use these insights to convince engineers of products' innovative value, and show project managers the wisdom of purchasing from you.

 

Cost-effectively profiled, 'ad-hoc' technical copywriter service

Use my service as needed, on an hourly rate. No need for a retainer. 

A true extension to your Marketing Department

I can work closely with your technical and commercial product specialists to build the right story - and then co-operate with your graphic designers, SEO analysts and other disciplines to create the finished piece.

 

Market and technology research

Looking at industry and technology trends and standards to provide ideas and context for your articles.

 

Product evaluation

Testing, reporting back on and writing up on development kits and other electronic equipment. I have even road tested a location-dependent advertising display designed for installation into buses.

To find out how I can contribute to your marketing effort, please contact me on +44(0)20 8933 0917 or nigel@charig-associates.co.uk for an informal discussion about your ideas and requirements. If you like the approach I propose, I can follow up with a more formal proposal of deliverables, timescales and costs.

CALogoCal2.png

Entire sales funnel support

 As you build your prospects' route from initial awareness to full engagement, I can develop content for every stage along the way.

Grabbing attention

Highly focused, concise messages to grab attention, for example in email campaigns or social media posts

.

Demonstrating your thought leadership

By researching and writing about market trends or new legislation that are driving the need for your products. For example, if you supply IoT components, you may want to develop an article about the likely impact of 5G on IoT system evolution.

Proving your value as a knowledgeable design resource for your customers

In depth technical articles that your target engineers value as a design resource – enhancing their view of you as a preferred and trusted partner

Building your reputation as an established, reliable and innovative business partner

By interviewing your customers on site and writing up the findings as case studies - providing real-world evidence of your commercial strength and ability to deliver

Developing support documentation

Brochures, data sheets, manuals

Technologies

Production line.jpg
My client base spans the following technology areas, among others. However, this long list isn't meant to imply I have expertise in each topic - I certainly don't! 
Instead, it demonstrates how my skill is in understanding your particular technology and writing about it effectively. I just need an in-depth conversation with you and your interested colleagues about your key points and objectives, and access to all relevant source material.
  • Internet of Things (IoT): Networks, cloud computing, edge devices, data analysis

  • UAVs and EVs

  • Batteries for EVs and grid BESS

  • 5G FWA and SD-WAN infrastructures

  • Offshore wind farms

  • Uninterruptible power supplies, data centre power infrastructures, availability criteria

  • Voltage regulators and stabilisers

  • Home automation networks

  • LED technology

  • Automated x-ray and optical inspection systems for electronics production and failure analysis

  • Batteries for backup and motive power

  • Chassis power supplies

  • Modular power systems and components

  • Industrial and embedded computers

  • Process instrumentation

  • Flat panel display technologies and systems

  • Embedded video grabbers and imaging products

  • Manufacturing operations software

  • Active and passive PCB components

  • Connectors

  • Cable testing, certification and standards

Portfolio examples

Blog posts
A couple of diverse blog posts I wrote for specialist cable distributor FS Cables

The Battersea Power Station's redevelopment project

How laboratory testing assures the quality of our cables

Case studies

Electronic Product Design & Test magazine published a case study I wrote for Cupio, titled ‘How AOI technology can boost productivity as component size shrinks, but count grows’.

Another case study (p14) looks at the International Tin Association's use of an automated x-ray inspection system to perform failure analyses for electronics manufacturing customers

eBook

Six common problems when testing slip rings’ is a downloadable guide about an electrical test system, available from the MK Test Systems website.

Press release

This press release, written for GradConn, describes their new secure lock coaxial micro connector

Clients I've worked with:

xPublitek-Logo-2018-small.png.pagespeed.
Vicor.PNG
Aegis.PNG
Cupio.png
Active Silicon.PNG
Sunpower.png
Catapult ORE.PNG
Farnell.PNG
AMP.PNG
Blue chip tech.PNG
Cummins.jpg
MTM.png
Anders.PNG
GCT.PNG
Teldat.png
Distell.PNG
Sollatek.PNG
Claude Lyons.png
Capture.PNG
CET.PNG
FS.png
Boss.PNG
PowerLED.PNG
Evolving Networks.PNG

Testimonials

Here's a selection of comments from my clients. You can also see Recommendations on my LinkedIn profile.

Viv Huet, Marketing Director, Cupio

“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”

David Cooper, European SEO Manager, Premier Farnell

"The fume extraction article is great and the main reason why we want to continue producing similar in-depth pieces.”

Christopher Nolan, Marketing Communications Manager/Marketing Process, Endress+Hauser

"By the way, congratulations to the writer – it’s by far the best whitepaper I’ve read – beautifully written!" (This refers to an in-depth White Paper I wrote for Endress+Hauser about calibration interval optimisation for process instrumentation.)

Carsten Otte, Account Director, Publitek Germany

"Again, thank you for your work. It is a pleasure working with you!" (Publitek is a leading B2B tech marketing agency; I have worked for Carsten and his colleagues in the UK, Germany, and the US for many years)

Ignacio Esnoz Luengo, Teldat S.A.

"I have reviewed the text and I think it is very good. I have only made one change…The rest seems perfect to me." (This refers to a blog post about the synergistic benefits of integrating 5G FWA infrastructure with SD-WAN networks)

Richard Broughton, Associate Director, the MTM Agency

"Thank you for all your diligent work.…we do very much appreciate your time and work”

Alex Price, Marketing Manager EMEA, Vicor UK

"Thanks for the article…Your ability to understand our technical developments and present them in articles like these creates exciting new opportunities for us – we can reach new audiences, and we don’t have to draw heavily on our own marketing and technical resources to do so.”.

Ian Walker, Operations Manager, Princeps Electronics

“The articles are helping to position Princeps as an expert within the field of Independent Distribution and particularly Counterfeit Component detection….Thanks again for all your help with creating and getting these articles placed.”

Lee Foss, Managing Director, Advanced Micro Peripherals

"The draft PR and proposed advert look very good indeed. The wording for both is perfect”

Make sure your copywriter is a profitable resource!

If you need promotional copy or technical content but lack time or resources, turning to a freelance technical copywriter can provide a great solution. But how do you ensure that the relationship is successful in achieving your marketing objectives?

 

Contact me on nigel@charig-associates.co.uk or +44(0)20 8933 0917 to request a copy of my article “How to engage with your freelance technical copywriter”. This provides my perspective on the vital elements for a successful relationship.

FTC Engage article.PNG

Let's Work Together

If you'd like me to contact you for an informal, no-obligation discussion on a current or planned writing project, please fill in the form or use the contact details below.

Thanks for submitting!

24, Honister Gardens, Stanmore, Middlesex HA7 2EH UK

​Tel: +44(0)20 8933 0917​   nigel@charig-associates.co.uk

download.png

Member and sometimes volunteer with the Institution of Engineering and Technology

CALogoCal2.png
  • Black LinkedIn Icon
  • Black Twitter Icon
  • Black Facebook Icon