CharigAssociates

 

© Charig Associates Limited, 2011

Technology marketing

 

If you need resource to distribute and place as well as generate marketing content, we can design and implement a strategy that meets your objectives. We have built up a large database of online and printed industry magazines from which we can select titles appropriate to your products. We can find editorial opportunities to match your latest news and product developments, and negotiate article placement accordingly. We can also broadcast press releases to the entire list.

 

Press launch initiative

 

We recently organised an initiative for Blue Chip Technology to release their latest UK designed and manufactured embedded computer product. Starting with a Press Launch at the Institution of Engineering Technology (IET) in London, it led directly to coverage in the 16 titles listed below. Follow-up activity with releases of related products is still continuing.

 

- Electronic Specifier

- Electronic Specifier DESIGN magazine

- Imaging and Machine Vision Europe

- AV News

- DPA

- Linux for Devices

- Electropages

- Windows for Devices

- Micro Technology Europe

- EE Times Europe

- EE Times

- Embedded Control Europe

- COTS Journal

- EPN

- Thomasnet

- Electronic Product Design

 

 

Activities

 

Campaign planning

Negotiation with media

Writing content

Placing articles and case studies

Distribution of press releases

Press launch events

Email campaigns

IET presentations

Feedback and ROI analysis

 

Our IET Publicity page has a low cost, high credibility way to increase exposure

Customer Gallery

 

Blue Chip Technology’s RE2 SBC takes only 2 W and is ideal for digital signage applications