CHARIGASSOCIATES
Marketing made simple
“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”
Viv Huet
Marketing Director
Copywriting
Placement
Campaigns
“Just a quick note from me if I may: you are doing a great job.”
Veronika Bergljung
European Marketing Manager
Vicor UK Ltd
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Brochures
Brochures appear in all shapes and sizes – a diversity which reflects the wide range
of reasons for which they’re produced. A simple linecard style makes a useful sales
tool during customer meetings, supporting pragmatic discussion about product choices
and specifications. A glossier, graphics-
Whatever your objectives, it’s essential that your brochure’s appearance is complemented by content that’s engaging, accurate and credible: The right sales messages, backed by more detailed copy that demonstrates the substance behind your organisation, product and service key features.
It can be difficult to envisage the final style, content and size of a planned new brochure, and to allow accurately for the timescales and budget needed to produce it. I respond by using a step by step approach to the brochure’s design and production. Before committing to detailed content, I produce a framework brochure. This provides a discussion point, allowing me to ensure my ideas match your vision, objectives and expectations. I can then populate the frame with the detailed content. As the project progresses, I recommend frequent reviews to discuss any fresh ideas or opportunities uncovered by the work, as well as any departures from the expected results at the earliest possible stage.
If required I can engage and manage graphics designers and photographers, ensuring
that their creative output accurately reflects the messages the brochure is to communicate.
I can also manage printing of the approved brochure, to achieve competitive, on-
Website and blog content
Website and blog content often comprises articles, case studies and press releases
that can also be placed into the media. But websites can additionally include more
technical or help-
Newsletter content
Newsletter copy can comprise the complete content for your own newsletter, or a short entry for inclusion in a newsletter broadcast by an online media third party such as ProTalk.
Marketing Collateral
Customer product example
This beautiful classic jukebox is designed and hand made in the UK by Sound Leisure