CHARIGASSOCIATES

Marketing made simple

“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales.  We are delighted with his input.”

Viv Huet

Marketing Director

YESTech-Europe

Copywriting

Placement

Campaigns

“Just a quick note from me if I may: you are doing a great job.”

Veronika Bergljung
European Marketing Manager  
Vicor UK Ltd

CONTACT

Tel:

+44 (0)20 8933 0917

Or click to email

Would you like free publicity to a qualified audience?

Visit the IET page to find out more.

Visit IET website

Press releases

I always seek to consult your sales staff before writing a press release. Often, a data sheet can be rich in technical detail without revealing why a product actually sells. Salesmen however can usually reveal the magic factor, giving me the opening for the story. Then the data sheet provides the detail to substantiate the claims made in the press release headlines.

After writing the release, which is typically around 200 – 400 words, I obtain your approval for the copy, as well as a suitable picture. I then circulate the copy to typically 30 – 50 relevant titles, usually a mix of online and printed media. I can assemble a database of relevant media titles and editorial contacts if you don’t already have one.

Case studies

A case study typically involves writing about the benefits a customer is enjoying from using your products within his own, or as part of his manufacturing process. I can visit his site, take pictures and ask him why he needed a new solution, and why he found yours to be the best available. I also ask for a testimonial about how you have supported him since he made his purchasing decision.

I also check editorial schedules within relevant media to identify the best editorial feature opportunity. I then contact the editor to offer the story and ask which angle would interest him. Successful placement can then follow if I balance the interests of you as the supplier, your customer and the editor within the story.

Articles and white papers

I am often asked to research and come up with suitable topics for covering before starting on the articles themselves. These can be industry trends relating to your products, and may make little mention of the products themselves. The objective is to maintain credibility and interest for editors and their readers; the marketing benefit comes from the article credit.

Advertorial

Paid-for advertorials are somewhat similar to press releases, although shorter at typically 50 – 200 words. Magazines sometimes offer me an option to purchase an advertorial when I was hoping for a free - and more credible – press release placement.  However they can be low cost and effective, so I usually recommend that you decide on merit before accepting or rejecting the offer.

Media Content

Example article

Click to download a PDF of a ‘Counterfeit component detection’ article that appeared in Electronics Weekly, March 10th, 2009

Example Press Release

Click to download a PDF Press Release describing Advanced Micro Peripherals’ VAC2000 embedded video annotation and overlay controller

Google ‘VAC2000 Video’ to see coverage in the media

Example Case Study

Click to download a PDF Case study describing how a contract electronics manufacturer has benefited from using new Automated Optical Inspection (AOI) technology

This appeared in ‘Electronics Manufacture and Test’ March 2010,  ‘Electronics Sourcing’, March 2010 and ‘Electronics Assembly’ March 2010

Would you like to see more examples of my work?

Email me or call me on +44 (0)20 8933 0917 and describe your interests, and I will respond by emailing the most relevant material I have.