CHARIGASSOCIATES
Marketing made simple
“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”
Viv Huet
Marketing Director
Copywriting
Placement
Campaigns
“Just a quick note from me if I may: you are doing a great job.”
Veronika Bergljung
European Marketing Manager
Vicor UK Ltd
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Media content (More)
- Press releases
- Case studies
- Articles
- White papers
- Advertorials
Marketing collateral (More)
- Brochures
- Newsletters
- Website content
- Blog content
Technical (More)
- User, Installation and Designer Manuals
- Data sheets
My copywriting activities range from press releases to full user manuals. Clearly, a manual is lengthier and more detailed than a press release, and written in a different style. Yet from my perspective they share some similarities. Both contain dry but essential technical details, brought to life by the enthusiasm and input of the product’s owner. Both must express the product benefits clearly and simply enough to precipitate reader action – whether that’s to evaluate the product for purchase, or use it as the designer intended.
Customer product example
Nordson YESTECH's advanced Thin Camera™ technology offers off-
Technical copywriting genres