CharigAssociates
© Charig Associates Limited, 2011
Maximised technology marketing results for minimised costs
We recognise that today’s conditions make effective marketing exposure more essential
than ever; however they also dictate that this must be achieved efficiently and for
minimal cost. Accordingly we have evolved a service that meets this ever-
We invite you to request a free consultation in which we can listen to your objectives and requirements, and advise on how they can be most efficiently met. An absolutely key point about our consultations is that our advice includes ideas that you can implement yourself, whether or not you choose our services.
Ten key factors for efficient, effective PR and documentation
Below are some of the steps you can take to maximise your PR and documentation effectiveness:
1. Use us as a complementary resource to your own. If you just want copy written
for your team to place, we can comply accordingly. Alternatively we can proof-
2. Ensure that any advertising spend is adequately rewarded with editorial exposure
3. Ensure that any content describing your product technology or applications is used and placed as much as possible, in both article and press release formats , in ways acceptable to editors.
4. How well targeted is your PR effort? Are you addressing the right titles -
5. How well focused is your PR effort? Is your base of target titles sufficiently
broad to ensure ubiquitous coverage -
6. How consistent is your PR effort? PR isn’t about a single advert bringing in sales
enquiries -
7. How well is your PR effort complemented by your pro-
8. For manuals or other in-
9. Is there an existing manual available? Is it easier to edit this into a current version than to start from scratch?
10. For all levels of documentation, quality and speed of preparation are greatly
influenced by the amount, quality and organisation of information made available
to us. It allows us to spend our time on what we do best -
Contact: +44(0)20 833 0917 or info@charig-