CharigAssociates

 

© Charig Associates Limited, 2011

Maximised technology marketing results for minimised costs

 

We recognise that today’s conditions make effective marketing exposure more essential than ever; however they also dictate that this must be achieved efficiently and for minimal cost. Accordingly we have evolved a service that meets this  ever-present requirement.

 

We invite you to request a free consultation in which we can listen to your objectives and requirements, and advise on how they can be most efficiently met. An absolutely key point about our consultations is that our advice includes ideas that you can implement yourself, whether or not you choose our services.

Ten key factors for efficient, effective PR and documentation

Below are some of the steps you can take to maximise your PR and documentation effectiveness:

 

1. Use us  as a complementary resource to your own. If you just want copy written for your team to place, we can comply accordingly. Alternatively we can proof-read and place content that you have written.

 

2. Ensure that any advertising spend is adequately rewarded with editorial exposure

 

3. Ensure that any content describing your product technology or applications is used and placed as much as possible, in both article and press release formats , in ways acceptable to editors.

 

4. How well targeted is your PR effort? Are you addressing the right titles - those most relevant to your market and most willing to co-operate with advertising and editorial placement?

 

5. How well focused is your PR effort? Is your base of target titles sufficiently broad to ensure ubiquitous coverage - yet not so broad that it dissipates your resources ineffectively?

 

6. How consistent is your PR effort? PR isn’t about a single advert bringing in sales enquiries - it’s a steady, ongoing campaign to build awareness and acceptance of your brand within the minds of your target audience. Consistent presence will elevate your image as a consistent, viable supplier.

 

7. How well is your PR effort complemented by your pro-active sales endeavours? Marketing exposure will not only increase your web traffic , it will also make your target prospects more receptive to your emails and sales calls. Are you taking advantage of this?

 

8. For manuals or other in-depth technical documentation, we offer to prepare a short ‘framework’ document at the start of the design process. This allows any differences in perception of the document’s ultimate design to be revealed at an early stage, before significant effort has been expended in the wrong direction.  It also provides a useful platform for further development, internally or by an external resource.

 

9. Is there an existing manual available? Is it easier to edit this into a current version than to start from scratch?

 

10. For all levels of documentation, quality and speed of preparation are greatly influenced by the amount, quality and organisation of information made available to us. It allows us to spend our time on what we do best - converting your data into content that engages informs and motivates your audience.

 

 

 

 

 

 

 

Contact: +44(0)20 833 0917 or info@charig-associates.co.uk