CHARIGASSOCIATES
Marketing made simple
“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”
Viv Huet
Marketing Director
Copywriting
Placement
Campaigns
“Just a quick note from me if I may: you are doing a great job.”
Veronika Bergljung
European Marketing Manager
Vicor UK Ltd
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The technical copywriting part
My service is based on my core activity of writing technical copy. I am a degree qualified Chartered Engineer (MIET) experienced in industrial automation and embedded electronics systems design and commissioning. I write about products ranging from LED and MOSFET components, through industrial computer boards, chassis and subsystems, to large scale power systems for data centres and manufacturing sites.
I write press releases, articles, case studies, white papers and advertorial content for placement into online and printed media. I also write website and newsletter content, as well as content for brochures, data sheets and manuals. These call for different writing styles, but the objective is always the same – to understand the message that must be delivered, and then deliver it as clearly and as simply as possible.
From technical copy to marketing tool
Having great technical copy is of no use unless it acts to achieve your business objectives. It must address the right key issues, backed by the right level of credible detail. And above all, it has to be delivered correctly. Media content must be placed into the best online or printed media channel opportunities. Brochure content has to be attractively laid out with suitable photography and graphics. It’s all essential but it all takes time – time you may rather devote to your own core business activities. Instead, I can manage the whole project life cycle for you, from initial research and customer interviews to identifying media opportunities and negotiating with editors to secure copy placement. I can also source and manage graphics designers , photographers and printers if required.
A cost-
My background allows me speed as well as insight when I engage with your products.
I also seek to complement your own resources – wherever it’s more cost-
Is my service right for you?
Elsewhere on this site you can see more details of my technical copywriting service, as well as customers and their testimonials. If they relate well to your interests, feel free to contact me by email or on +44(0)20 8933 0917 to discuss any project you are considering, with no obligation. I will also be happy to offer a written proposal detailing how I would meet your specified objectives.
Media content
- Press releases
- Case studies
- Articles
- White papers
- Advertorials
Marketing collateral
- Brochures
- Newsletters
- Website content
- Blog content
Technical
- Manuals
- Data sheets
Why my copywriting service can work for you
Product Gallery
LEDS are used in lighting as well as signalling applications