CHARIGASSOCIATES
Marketing made simple
“Nigel’s technical and marketing articles have enhanced our company image and directly influenced equipment sales. We are delighted with his input.”
Viv Huet
Marketing Director
Copywriting
Placement
Campaigns
“Just a quick note from me if I may: you are doing a great job.”
Veronika Bergljung
European Marketing Manager
Vicor UK Ltd
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Copywriting that will sell your products
If you want better exposure and more sales leads, but lack time for marketing, I can help.
I write content for online and printed media, websites, blogs and brochures. As a degree qualified Chartered Engineer (MIET) I can understand how your products work and why they’re unique; as a marketing specialist I can write this insight into copy that engages your target customers and media editors. I also manage media placement and complete marketing campaigns; I have been working as a complementary marketing resource for industrial suppliers since 2004.
Do you have a specific requirement, such as a press release or some website content – or are you considering the benefits of a marketing campaign? Either way, feel free to email me or call on +44(0)20 8933 0917 to discuss your ideas and how I could help.
Making your copy reach its full potential – free ‘Copywriting Strategies’ PDF
If you’ve invested in generating marketing copy, you’ll naturally want it to work as hard as possible in boosting your exposure and sales lead flow. I’ve prepared a ‘Copywriting Strategies’ sheet with some techniques for effectively planning, writing and distributing copy for maximum ROI. Click here for your free PDF.
Choose your copywriting and marketing service
Which are the best content types for your marketing objectives? And what are the best ways of communicating this content? The available options are below.
Media copywriting
Press releases, case studies, articles and advertorial content for printed and online media titles. More
Website and blog content
Articles and promotional material for your products and services, product selection guides, glossaries, ‘Hints & Tips’, FAQs and more. Working with an associate, I also offer web design, graphics and layout. More
Newsletters
Generation of topics and content for email and printed newsletters
Brochures and data sheets
Planning and content for brochures, line cards, data sheets and other product marketing or support literature. Through an associate I also offer graphics design and layout. More
Media placement
Negotiating placement of case studies and articles into your target media channels. Research of upcoming editorial opportunities within target media. Development of newsworthy angles and topics for your products. Media channel and newswire list building. Broadcasting of press releases. More
Pay Per Click and Search Engine Optimisation
I can advise on how to set up a PPC campaign, or set one up for you. I can also provide details of a specialist who offers training and consultancy in PPC and SEO.
Tailored campaigns that ease your marketing burden
Marketing campaigns catering for your marketing objectives, your existing resources, and the best mix of content and communication for your situation. I can manage these reliably, leaving you free to focus on your own core business issues.
Achieving your objectives successfully, reliably and cost-
I’d welcome the opportunity to fulfil your objectives as I have been doing for the organisations shown on this site. I have worked with many of them for several years, steadily improving my understanding of product features, and how to communicate these to target audiences. I’m used to meeting agreed objectives and deadlines, and work with existing customer resources as much as possible to eliminate unnecessary external costs. I’m as effective as a larger marketing agency – one of my customers is a larger marketing agency – while offering the responsiveness and low overheads of a smaller organisation.
Feel free to contact me by email or by calling +44(0) 20 8933 0917 to see how well I can respond to your ideas, whether they’re for a single press release or a full marketing campaign.
Copywriting
- Press releases
- Case studies
- Newsletters
- Web and blog
- Advertorials
Copy Placement
- Identifying opportunities
- Placement negotiation
Campaigns
- Custom
- Complete
Brochures
- Content
- Graphics design and layout
- Production management
Specialist copywriting and marketing service for industrial product suppliers
Customer product example
This picture of YESTech-
