Copywriting and marketing expertise backed by industrial engineering design experience
Charig Associates gives you access to a Degree-qualified Chartered Engineer who can understand your technology and communicate its advantages to your engineering, commercial and editorial audiences.
Reach your engineering and commercial audiences with the right voice – from thought leadership white papers to press releases
Creating and placing content that boosts your credentials as a natural partner to do business with
‘Back to Basics’ technology training for marketing professionals – and content writing & marketing for engineers
Since 2004 I have been writing and placing technical copy and content for electronics, electrical and software manufacturers and distributors in the UK, Europe and USA. This material appears in published media, clients’ websites and social media platforms, raising brand awareness and increasing Web traffic as part of their marketing strategies.
I am a Degree-qualified Chartered Engineer (B.Sc. (Hons), C.Eng, MIET); before starting Charig Associates I worked in design, commissioning, sales and marketing roles related to industrial automation, embedded electronics and display systems. This engineering and marketing background allows me to understand your products’ technologies and communicate their advantages to your diverse engineering, management and editorial audiences.
For a no- obligation discussion on how I could help you, contact me on +44(0)20 8933 0917 or [email protected]
Creation of content and copy from white papers to press releases
Placement and distribution of technical copy and content
'Back to Basics' technical training for marketing specialists, and content marketing for engineers
Manuals, brochures, data sheets and other technical documentation
Some samples from our Testimonials page
The other day I decided to take time out for a quick game of golf – just nine holes. I reasoned that nine tees should be enough, because I’d have sufficient even if in the worst case I broke or lost a tee at every hole. Everything was going fine until I was coming down[…]
Here’s a story that I wrote about how uninterruptible power supply installations can contribute to data centre infrastructure management (DCIM) strategies within data centres. You can find the article here.
Articles that discuss Standards and their implications for designers are always popular. Accordingly I negotiated and placed a four-part series with Electrical Sourcing magazine on sourcing LED drivers that facilitate luminaires’ CE compliance. I wrote up the content based on information provided by Sunpower. The last part appeared in Electrical Sourcing’s March 2016 issue.
I spent several years writing content including ‘Back to Basics’ blog topics for Vicor, a designer and manufacturer of PCB power components. One that I suggested and wrote, about Power Factor correction, was for a while the Vicor site’s most popular topic in terms of traffic, and is still listed at the top of their[…]
A recent article written for Cupio, about ways of preventing counterfeit components entering a production line, was chosen by the editor of Electronic Products Design and Test as the cover article for the April 16 issue.